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Implications for Service and Content Providers 
(a work in progress)
 
This section is short and is more of a plea to the engineering community to communicate more as to how they keep the Broadband internet service running.
 
As I use my Broadband connection more and organise more of my life around it,  then the reliability and predictability of the service becomes paramount.
 
We do need to know what rules of thumb the engineers are using to build our services. The performance guarantee outlines the observed operational properties we the users now see,  not hope for, but actually experience today.  Arise chief engineer,  take a bow, speak,  and please write it down in my service agreement.  If you could encourage your marketing colleagues to label their service properly that would be great.
 
There are some odd things.  As users we quickly learn,  that a small proportion of users are using an enormous amount of the bandwidth compared with the average user.  Thus the average user is subsidising the avid user.  That needs to change if as advocated your delivering a universal service with a minimum set of  performance characteristics. I have excluded download limits from the guarantee but any universal service will need some limit so some rule of thumb needs to be published. I suggest a 2 gigabyte monthly limit.
 
Anything above the 2 gigabyte limit is beyond the minimum and thus is a free for all,  as long as it does not impact on the performance of the minimum service. 
 
Real time and assured services should not be excluded from the minimum offer.  Users should have the facility to mark their traffic as real time, assured and skavenger to aid peak hour flows.  Quality of service cannot be a bolt on or after thought.  The standard service must be operationally predictable.  
 
My appeal is that Network Operators keep the fixed network predictable as it is today and develop industry practices to keep it so and inform users as to what we need to do in order to play our part.  The same numbers should be used for planning services over mobile networks. Under the user section I have outlined some  voluntary code of behaviour in order to do our bit.  I have struggled with the BBC iPlayer as that could change how I consume TV but I have given an initial opinion.